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Rethinking communication in social business: how re-modeling communication keeps companies both social and entrepreneurial/ Craig E. Mattson.
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| dc.contributor.author | Mattson Craig E., | |
| dc.date.accessioned | 2024-01-29T22:09:54Z | |
| dc.date.available | 2024-01-29T22:09:54Z | |
| dc.date.issued | 2018 | |
| dc.identifier.citation | Mattson. Rethinking communication in social business: how re-modeling communication keeps companies both social and entrepreneurial - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2029664.pdf | |
| dc.identifier.isbn | 1498555918 | |
| dc.identifier.isbn | 9781498555913 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180344 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.tableofcontents | Introduction: on making do and making good -- How to tell the company story (to share its mode) -- How to raise awareness (to create attendance) -- How to address complex audiences (to speed circulation) -- How to give a gift (to make a public) -- Epilogue: on being entrepreneurial with the social -- Bibliography -- Index -- About the author. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Lexington studies in contemporary rhetoric | |
| dc.subject.other | Communication in organizations. | |
| dc.subject.other | Social responsibility of business. | |
| dc.subject.other | Problem solving. | |
| dc.subject.other | Communication in organizations. | |
| dc.subject.other | Problem solving. | |
| dc.subject.other | Social responsibility of business. | |
| dc.subject.other | BUSINESS & ECONOMICS / Industrial Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management Science | |
| dc.subject.other | BUSINESS & ECONOMICS / Organizational Behavior | |
| dc.subject.other | Electronic books. | |
| dc.title | Rethinking communication in social business: how re-modeling communication keeps companies both social and entrepreneurial/ Craig E. Mattson. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource. | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C1351 |
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