Intentional marketing: a practical guide for librarians
Practical guides for librarians ;, 51./ Carol Ottolenghi.

Ottolenghi  Carol

Главная
→
EBSCO eBook (только для КФУ)
→
Полнотекстовая коллекция книг EBSCO eBook
→
Просмотр элемента

dc.contributor.author	Ottolenghi Carol
dc.date.accessioned	2024-01-29T22:04:50Z
dc.date.available	2024-01-29T22:04:50Z
dc.date.issued	2018
dc.identifier.citation	Ottolenghi. Intentional marketing: a practical guide for librarians Practical guides for librarians ;, 51. - 1 online resource (xviii, 169 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/1858176.pdf
dc.identifier.isbn	9781538108499
dc.identifier.isbn	1538108496
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180277
dc.description	Includes bibliographical references.
dc.description.abstract	"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
dc.description.tableofcontents	Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Practical guides for librarians. 51
dc.relation.ispartofseries	Practical guides for librarians ;. 51.
dc.subject.other	Libraries -- Marketing.
dc.subject.other	Libraries.
dc.subject.other	Marketing.
dc.subject.other	Libraries
dc.subject.other	Marketing
dc.subject.other	Bibliothèques.
dc.subject.other	Marketing.
dc.subject.other	libraries (buildings)
dc.subject.other	marketing.
dc.subject.other	LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
dc.subject.other	Libraries -- Marketing.
dc.subject.other	Electronic books.
dc.title	Intentional marketing: a practical guide for librarians Practical guides for librarians ;, 51./ Carol Ottolenghi.
dc.type	Book
dc.description.pages	1 online resource (xviii, 169 pages) :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C1241