dc.contributor.author |
Ottolenghi Carol |
|
dc.date.accessioned |
2024-01-29T22:04:50Z |
|
dc.date.available |
2024-01-29T22:04:50Z |
|
dc.date.issued |
2018 |
|
dc.identifier.citation |
Ottolenghi. Intentional marketing: a practical guide for librarians
Practical guides for librarians ;, 51. - 1 online resource (xviii, 169 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/1858176.pdf |
|
dc.identifier.isbn |
9781538108499 |
|
dc.identifier.isbn |
1538108496 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/180277 |
|
dc.description |
Includes bibliographical references. |
|
dc.description.abstract |
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- |
|
dc.description.tableofcontents |
Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing. |
|
dc.language |
English |
|
dc.language.iso |
en |
|
dc.relation.ispartofseries |
Practical guides for librarians. 51 |
|
dc.relation.ispartofseries |
Practical guides for librarians ;. 51. |
|
dc.subject.other |
Libraries -- Marketing. |
|
dc.subject.other |
Libraries. |
|
dc.subject.other |
Marketing. |
|
dc.subject.other |
Libraries |
|
dc.subject.other |
Marketing |
|
dc.subject.other |
Bibliothèques. |
|
dc.subject.other |
Marketing. |
|
dc.subject.other |
libraries (buildings) |
|
dc.subject.other |
marketing. |
|
dc.subject.other |
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General. |
|
dc.subject.other |
Libraries -- Marketing. |
|
dc.subject.other |
Electronic books. |
|
dc.title |
Intentional marketing: a practical guide for librarians
Practical guides for librarians ;, 51./ Carol Ottolenghi. |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource (xviii, 169 pages) : |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C1241 |
|