The audience and business of YouTube and online videos/ edited by Louisa Ha.

Ha Louisa

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dc.contributor.author	Ha Louisa
dc.date.accessioned	2024-01-29T22:04:14Z
dc.date.available	2024-01-29T22:04:14Z
dc.date.issued	2018
dc.identifier.citation	The audience and business of YouTube and online videos - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/1809835.pdf
dc.identifier.isbn	9781498576499
dc.identifier.isbn	1498576494
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180238
dc.description	Includes bibliographical references and index.
dc.description.tableofcontents	YouTube as a global online video portal and an alternative to TV / Louisa Ha -- Users and non-users of YouTube and online video services / Mohammad Abuljadail -- What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha -- How digital natives watch online videos : digital divide and media devices / Louisa Ha -- YouTube product review videos as EWOM / Nicky Chang Bi -- Comments on YouTube product review videos / Xiaoli Wen -- YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi -- Brand videos on YouTube / Alyssa Fisher -- Sponsored videos on YouTube / Fiouna Ruonan Zhang -- Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa -- Most popular YouTube channels / Louisa Ha -- Is YouTube Red the ultimate viewing experience and the future of online video audience research / Louisa Ha.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Lexington studies in communication and storytelling
dc.subject.other	YouTube (Firm)
dc.subject.other	YouTube (Firm)
dc.subject.other	Mass media -- Audiences.
dc.subject.other	Video recordings industry.
dc.subject.other	Internet videos -- Economic aspects.
dc.subject.other	Internet users -- Psychology.
dc.subject.other	Mass media -- Audiences.
dc.subject.other	Video recordings industry.
dc.subject.other	BUSINESS & ECONOMICS / Industries / Media & Communications
dc.subject.other	TECHNOLOGY & ENGINEERING / Telecommunications
dc.subject.other	Electronic books.
dc.title	The audience and business of YouTube and online videos/ edited by Louisa Ha.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C119030