Kazan Federal University Digital Repository
The audience and business of YouTube and online videos/ edited by Louisa Ha.
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| dc.contributor.author | Ha Louisa | |
| dc.date.accessioned | 2024-01-29T22:04:14Z | |
| dc.date.available | 2024-01-29T22:04:14Z | |
| dc.date.issued | 2018 | |
| dc.identifier.citation | The audience and business of YouTube and online videos - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/1809835.pdf | |
| dc.identifier.isbn | 9781498576499 | |
| dc.identifier.isbn | 1498576494 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180238 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.tableofcontents | YouTube as a global online video portal and an alternative to TV / Louisa Ha -- Users and non-users of YouTube and online video services / Mohammad Abuljadail -- What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha -- How digital natives watch online videos : digital divide and media devices / Louisa Ha -- YouTube product review videos as EWOM / Nicky Chang Bi -- Comments on YouTube product review videos / Xiaoli Wen -- YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi -- Brand videos on YouTube / Alyssa Fisher -- Sponsored videos on YouTube / Fiouna Ruonan Zhang -- Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa -- Most popular YouTube channels / Louisa Ha -- Is YouTube Red the ultimate viewing experience and the future of online video audience research / Louisa Ha. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Lexington studies in communication and storytelling | |
| dc.subject.other | YouTube (Firm) | |
| dc.subject.other | YouTube (Firm) | |
| dc.subject.other | Mass media -- Audiences. | |
| dc.subject.other | Video recordings industry. | |
| dc.subject.other | Internet videos -- Economic aspects. | |
| dc.subject.other | Internet users -- Psychology. | |
| dc.subject.other | Mass media -- Audiences. | |
| dc.subject.other | Video recordings industry. | |
| dc.subject.other | BUSINESS & ECONOMICS / Industries / Media & Communications | |
| dc.subject.other | TECHNOLOGY & ENGINEERING / Telecommunications | |
| dc.subject.other | Electronic books. | |
| dc.title | The audience and business of YouTube and online videos/ edited by Louisa Ha. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource. | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C119030 |
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