Kazan Federal University Digital Repository
Social customer relationship management (Social-CRM) in the era of Web 4.0 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Nedra Bahri Ammari.
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| dc.contributor.author | Ammari Nedra Bahri | |
| dc.date.accessioned | 2024-01-29T22:02:46Z | |
| dc.date.available | 2024-01-29T22:02:46Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Social customer relationship management (Social-CRM) in the era of Web 4.0 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxi, 317 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/3320907.pdf | |
| dc.identifier.isbn | 1799895556 | |
| dc.identifier.isbn | 9781799895558 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180214 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"-- | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Customer relations -- Management. | |
| dc.subject.other | Social media -- Economic aspects. | |
| dc.subject.other | Médias sociaux -- Aspect économique. | |
| dc.subject.other | Customer relations -- Management. | |
| dc.subject.other | Social media -- Economic aspects. | |
| dc.title | Social customer relationship management (Social-CRM) in the era of Web 4.0 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Nedra Bahri Ammari. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource (xxi, 317 pages) : | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C932 |
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