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Big Data: A Road Map for Successful Digital Marketing/ edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma.

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dc.contributor.author Singh Amandeep
dc.contributor.author Bansal Rohit
dc.contributor.author Sharma Sandhir
dc.contributor.author Abadia Rhodora
dc.contributor.author Aggarwal Kriti
dc.contributor.author Ahmad Ashfaq
dc.contributor.author Balamurugan S.,
dc.contributor.author Baral Manish Mohan
dc.contributor.author Cervantes Flores Oliver Moisés
dc.contributor.author Cervantes Valeria Meléndez
dc.contributor.author Cervera Claudia Malćn
dc.contributor.author Chimhundu Ranga
dc.contributor.author De la Vega Meneses José Gerardo
dc.contributor.author Dhaya R.,
dc.contributor.author Goyal Gulshan
dc.contributor.author Gupta Alock
dc.contributor.author Hassan Rumman
dc.contributor.author Jana Bhaswati
dc.contributor.author Kalyani B. J. D.,
dc.contributor.author Kanthavel R.,
dc.contributor.author Kapoor Komal
dc.contributor.author Kaur Harmanpreet
dc.contributor.author Kaushik Tanvi
dc.contributor.author Khoi Bui Huy
dc.contributor.author Krishan Ram
dc.contributor.author Malhotra Rohit
dc.contributor.author Malik Reena
dc.contributor.author Mittal Vipin
dc.contributor.author Mukherjee Subhodeep
dc.contributor.author Palanivelrajan M.,
dc.contributor.author Putri Seprianti Eka
dc.contributor.author Rabby Fazla
dc.contributor.author Rana Sudhir
dc.contributor.author Rasul Tareq
dc.contributor.author Sandhu Namrata
dc.contributor.author Selvalakshmi M.,
dc.contributor.author Singh Dilpreet
dc.contributor.author Trivedi Sonal
dc.contributor.author Venkataiah Chittipaka
dc.date.accessioned 2024-01-29T22:02:39Z
dc.date.available 2024-01-29T22:02:39Z
dc.date.issued 2022
dc.identifier.citation Big Data: A Road Map for Successful Digital Marketing - 1 online resource (x, 244 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/3380429.pdf
dc.identifier.isbn 3110733714
dc.identifier.isbn 9783110733716
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/180208
dc.description In English.
dc.description Includes index and bibliographical references.
dc.description.abstract Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
dc.description.tableofcontents Chapter 1. Chapter 2. Chapter 3. Chapter 4. Chapter 5. Chapter 6. Chapter 7. Chapter 8. Chapter 9. Chapter 10. Chapter 11. Chapter 12. Chapter 13. Chapter 14. Chapter 15. Chapter 16. Chapter 17. AIC Algorithm for Employee Motivation -- Big Data Analytics in Predicting Consumer -- Using Big Data on Customer Behavioral Analysis in Indonesia -- Customer Vision with Big Data Analytics -- Digital Transformation in Real Estate Marketing: A Review -- Drivers of Bank Penetration: A Bankers' Perspective -- Elaborative Perceptions on Big Data and Social Media Analytics -- Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) -- Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies -- Leveraging Big Data for Digital Marketing -- Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment -- Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility -- Role of Big Data in Growth of Digital Marketing -- Text Mining Applied as Business Intelligence in the Tourism Industry -- Big Data: Impact on Digital Era of Twenty-First Century -- Enhanced Customer Experience through Reasoned Big Data Analytics Strategies -- Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature.
dc.language English
dc.language.iso en
dc.subject Role of Big Data, Digital Marketing, Big Data Information, Data Analytics, Business Information System, New Age Marketing, New Age Marketing
dc.subject.other Internet marketing -- Technological innovations.
dc.subject.other Big data.
dc.subject.other BUSINESS & ECONOMICS / Marketing / General.
dc.subject.other Big data.
dc.subject.other Role of Big Data, Digital Marketing, Big Data Information, Data Analytics, Business Information System, New Age Marketing, New Age Marketing.
dc.title Big Data: A Road Map for Successful Digital Marketing/ edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma.
dc.type Book
dc.description.pages 1 online resource (x, 244 pages)
dc.collection Электронно-библиотечные системы
dc.source.id EN05CEBSCO05C955


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