Kazan Federal University Digital Repository
Cases on digital strategies and management issues in modern organizations Advances in business strategy and competitive advantage./ José Duarte Santos.
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Santos Jose Duarte | |
| dc.date.accessioned | 2024-01-29T22:01:42Z | |
| dc.date.available | 2024-01-29T22:01:42Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Cases on digital strategies and management issues in modern organizations Advances in business strategy and competitive advantage. - 1 online resource : - URL: https://libweb.kpfu.ru/ebsco/pdf/3091556.pdf | |
| dc.identifier.isbn | 9781799816324 | |
| dc.identifier.isbn | 179981632X | |
| dc.identifier.isbn | 1799816338 | |
| dc.identifier.isbn | 9781799816331 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180196 | |
| dc.description | "Premier Reference Source" -- taken from front cover. | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | ""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"-- | |
| dc.description.tableofcontents | Title Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Digital Transformation -- Chapter 2: Be Like Amazon -- Chapter 3: Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan -- Chapter 4: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use -- Chapter 5: Rose-Patisserie and Coffee House -- Chapter 6: THEIA -- Chapter 7: The Bonduelle Group's Distribution Strategy -- Chapter 8: How to Build a Leading So-Called Neobank and Pursue Its Growth? -- Chapter 9: Purpose-Driven Marketing Wars -- Chapter 10: SWOT Analysis and a Case Study at Kayseri Airport -- Chapter 11: The Adoption of a CRM Strategy Based on the Six-Dimensional Model -- Chapter 12: How Competitive Strategies Affect Organizational Structure -- Chapter 13: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors -- Compilation of References -- About the Contributors -- Index. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in business strategy and competitive advantage (ABSCA) book series | |
| dc.relation.ispartofseries | Advances in business strategy and competitive advantage. | |
| dc.subject.other | Strategic planning -- Case studies. | |
| dc.subject.other | Management -- Case studies. | |
| dc.subject.other | Planification stratégique -- Études de cas. | |
| dc.subject.other | Gestion -- Études de cas. | |
| dc.subject.other | Management. | |
| dc.subject.other | Strategic planning. | |
| dc.subject.other | Electronic books. | |
| dc.subject.other | Case studies. | |
| dc.title | Cases on digital strategies and management issues in modern organizations Advances in business strategy and competitive advantage./ José Duarte Santos. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource : | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C80305 |
Files in this item
