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dc.contributor.author | Farinha Luis M. Carmo, | |
dc.contributor.author | Raposo Daniel | |
dc.date.accessioned | 2024-01-29T21:56:08Z | |
dc.date.available | 2024-01-29T21:56:08Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Handbook of research on driving industrial competitiveness with innovative design principles Advances in business strategy and competitive advantage. - 1 online resource (xxii, 335 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2524314.pdf | |
dc.identifier.isbn | 1799836304 | |
dc.identifier.isbn | 9781799836315 | |
dc.identifier.isbn | 1799836312 | |
dc.identifier.isbn | 9781799836308 | |
dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180110 | |
dc.description | Includes bibliographical references and index. | |
dc.description.abstract | "This book focuses on the relationship between innovation and competitiveness in business"-- | |
dc.description.tableofcontents | Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity | |
dc.description.tableofcontents | Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage | |
dc.description.tableofcontents | Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index | |
dc.language | English | |
dc.language.iso | en | |
dc.relation.ispartofseries | Advances in business strategy and competitive advantage (ABSCA) book series | |
dc.relation.ispartofseries | Advances in business strategy and competitive advantage. | |
dc.subject.other | Competition. | |
dc.subject.other | Industrial productivity -- Technological innovations. | |
dc.subject.other | Entrepreneurship. | |
dc.subject.other | Technological innovations -- Economic aspects. | |
dc.subject.other | Entrepreneurship | |
dc.subject.other | Productivité -- Innovations. | |
dc.subject.other | Entrepreneuriat. | |
dc.subject.other | Innovations -- Aspect économique. | |
dc.subject.other | entrepreneurs. | |
dc.subject.other | Competition. | |
dc.subject.other | Entrepreneurship. | |
dc.subject.other | Technological innovations -- Economic aspects. | |
dc.subject.other | Electronic books. | |
dc.title | Handbook of research on driving industrial competitiveness with innovative design principles Advances in business strategy and competitive advantage./ Luís Farinha, Daniel Raposo. | |
dc.type | Book | |
dc.description.pages | 1 online resource (xxii, 335 pages) : | |
dc.collection | Электронно-библиотечные системы | |
dc.source.id | EN05CEBSCO05C594 |