Handbook of research on driving industrial competitiveness with innovative design principles
Advances in business strategy and competitive advantage./ Luís Farinha, Daniel Raposo.

Farinha Luis M. Carmo,; Raposo Daniel

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dc.contributor.author	Farinha Luis M. Carmo,
dc.contributor.author	Raposo Daniel
dc.date.accessioned	2024-01-29T21:56:08Z
dc.date.available	2024-01-29T21:56:08Z
dc.date.issued	2020
dc.identifier.citation	Handbook of research on driving industrial competitiveness with innovative design principles Advances in business strategy and competitive advantage. - 1 online resource (xxii, 335 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2524314.pdf
dc.identifier.isbn	1799836304
dc.identifier.isbn	9781799836315
dc.identifier.isbn	1799836312
dc.identifier.isbn	9781799836308
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180110
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book focuses on the relationship between innovation and competitiveness in business"--
dc.description.tableofcontents	Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity
dc.description.tableofcontents	Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage
dc.description.tableofcontents	Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in business strategy and competitive advantage (ABSCA) book series
dc.relation.ispartofseries	Advances in business strategy and competitive advantage.
dc.subject.other	Competition.
dc.subject.other	Industrial productivity -- Technological innovations.
dc.subject.other	Entrepreneurship.
dc.subject.other	Technological innovations -- Economic aspects.
dc.subject.other	Entrepreneurship
dc.subject.other	Productivité -- Innovations.
dc.subject.other	Entrepreneuriat.
dc.subject.other	Innovations -- Aspect économique.
dc.subject.other	entrepreneurs.
dc.subject.other	Competition.
dc.subject.other	Entrepreneurship.
dc.subject.other	Technological innovations -- Economic aspects.
dc.subject.other	Electronic books.
dc.title	Handbook of research on driving industrial competitiveness with innovative design principles Advances in business strategy and competitive advantage./ Luís Farinha, Daniel Raposo.
dc.type	Book
dc.description.pages	1 online resource (xxii, 335 pages) :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C594