dc.contributor.author |
Farinha Luis M. Carmo, |
|
dc.contributor.author |
Raposo Daniel |
|
dc.date.accessioned |
2024-01-29T21:56:08Z |
|
dc.date.available |
2024-01-29T21:56:08Z |
|
dc.date.issued |
2020 |
|
dc.identifier.citation |
Handbook of research on driving industrial competitiveness with innovative design principles
Advances in business strategy and competitive advantage. - 1 online resource (xxii, 335 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2524314.pdf |
|
dc.identifier.isbn |
1799836304 |
|
dc.identifier.isbn |
9781799836315 |
|
dc.identifier.isbn |
1799836312 |
|
dc.identifier.isbn |
9781799836308 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/180110 |
|
dc.description |
Includes bibliographical references and index. |
|
dc.description.abstract |
"This book focuses on the relationship between innovation and competitiveness in business"-- |
|
dc.description.tableofcontents |
Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity |
|
dc.description.tableofcontents |
Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage |
|
dc.description.tableofcontents |
Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index |
|
dc.language |
English |
|
dc.language.iso |
en |
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dc.relation.ispartofseries |
Advances in business strategy and competitive advantage (ABSCA) book series |
|
dc.relation.ispartofseries |
Advances in business strategy and competitive advantage. |
|
dc.subject.other |
Competition. |
|
dc.subject.other |
Industrial productivity -- Technological innovations. |
|
dc.subject.other |
Entrepreneurship. |
|
dc.subject.other |
Technological innovations -- Economic aspects. |
|
dc.subject.other |
Entrepreneurship |
|
dc.subject.other |
Productivité -- Innovations. |
|
dc.subject.other |
Entrepreneuriat. |
|
dc.subject.other |
Innovations -- Aspect économique. |
|
dc.subject.other |
entrepreneurs. |
|
dc.subject.other |
Competition. |
|
dc.subject.other |
Entrepreneurship. |
|
dc.subject.other |
Technological innovations -- Economic aspects. |
|
dc.subject.other |
Electronic books. |
|
dc.title |
Handbook of research on driving industrial competitiveness with innovative design principles
Advances in business strategy and competitive advantage./ Luís Farinha, Daniel Raposo. |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource (xxii, 335 pages) : |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C594 |
|