Managing social media practices in the digital economy/ Shirin Alavi, Vandana Ahuja (editors).

Ahuja Vandana; Alavi Shirin

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dc.contributor.author	Alavi Shirin
dc.contributor.author	Ahuja Vandana
dc.date.accessioned	2024-01-29T21:56:00Z
dc.date.available	2024-01-29T21:56:00Z
dc.date.issued	2020
dc.identifier.citation	Managing social media practices in the digital economy - 1 online resource (xxvi, 312 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2316535.pdf
dc.identifier.isbn	1799821870
dc.identifier.isbn	9781799821878
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180102
dc.description	Includes bibliographical references and index.
dc.description.abstract	""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
dc.subject.other	Information technology -- Economic aspects.
dc.subject.other	Marketing -- Technological innovations.
dc.subject.other	Social media -- Economic aspects.
dc.subject.other	Social media and society.
dc.subject.other	Technologie de l'information -- Aspect économique.
dc.subject.other	Marketing -- Innovations.
dc.subject.other	Médias sociaux -- Aspect économique.
dc.subject.other	Médias sociaux et société.
dc.subject.other	Social media and society.
dc.subject.other	Information technology -- Economic aspects.
dc.subject.other	Marketing -- Technological innovations.
dc.subject.other	Social media -- Economic aspects.
dc.subject.other	Electronic books.
dc.title	Managing social media practices in the digital economy/ Shirin Alavi, Vandana Ahuja (editors).
dc.type	Book
dc.description.pages	1 online resource (xxvi, 312 pages).
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C462