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Managing social media practices in the digital economy/ Shirin Alavi, Vandana Ahuja (editors).

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dc.contributor.author Alavi Shirin
dc.contributor.author Ahuja Vandana
dc.date.accessioned 2024-01-29T21:56:00Z
dc.date.available 2024-01-29T21:56:00Z
dc.date.issued 2020
dc.identifier.citation Managing social media practices in the digital economy - 1 online resource (xxvi, 312 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2316535.pdf
dc.identifier.isbn 1799821870
dc.identifier.isbn 9781799821878
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/180102
dc.description Includes bibliographical references and index.
dc.description.abstract ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
dc.language English
dc.language.iso en
dc.relation.ispartofseries Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
dc.subject.other Information technology -- Economic aspects.
dc.subject.other Marketing -- Technological innovations.
dc.subject.other Social media -- Economic aspects.
dc.subject.other Social media and society.
dc.subject.other Technologie de l'information -- Aspect économique.
dc.subject.other Marketing -- Innovations.
dc.subject.other Médias sociaux -- Aspect économique.
dc.subject.other Médias sociaux et société.
dc.subject.other Social media and society.
dc.subject.other Information technology -- Economic aspects.
dc.subject.other Marketing -- Technological innovations.
dc.subject.other Social media -- Economic aspects.
dc.subject.other Electronic books.
dc.title Managing social media practices in the digital economy/ Shirin Alavi, Vandana Ahuja (editors).
dc.type Book
dc.description.pages 1 online resource (xxvi, 312 pages).
dc.collection Электронно-библиотечные системы
dc.source.id EN05CEBSCO05C462


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