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dc.contributor.author | Alavi Shirin | |
dc.contributor.author | Ahuja Vandana | |
dc.date.accessioned | 2024-01-29T21:56:00Z | |
dc.date.available | 2024-01-29T21:56:00Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Managing social media practices in the digital economy - 1 online resource (xxvi, 312 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2316535.pdf | |
dc.identifier.isbn | 1799821870 | |
dc.identifier.isbn | 9781799821878 | |
dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180102 | |
dc.description | Includes bibliographical references and index. | |
dc.description.abstract | ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"-- | |
dc.language | English | |
dc.language.iso | en | |
dc.relation.ispartofseries | Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series | |
dc.subject.other | Information technology -- Economic aspects. | |
dc.subject.other | Marketing -- Technological innovations. | |
dc.subject.other | Social media -- Economic aspects. | |
dc.subject.other | Social media and society. | |
dc.subject.other | Technologie de l'information -- Aspect économique. | |
dc.subject.other | Marketing -- Innovations. | |
dc.subject.other | Médias sociaux -- Aspect économique. | |
dc.subject.other | Médias sociaux et société. | |
dc.subject.other | Social media and society. | |
dc.subject.other | Information technology -- Economic aspects. | |
dc.subject.other | Marketing -- Technological innovations. | |
dc.subject.other | Social media -- Economic aspects. | |
dc.subject.other | Electronic books. | |
dc.title | Managing social media practices in the digital economy/ Shirin Alavi, Vandana Ahuja (editors). | |
dc.type | Book | |
dc.description.pages | 1 online resource (xxvi, 312 pages). | |
dc.collection | Электронно-библиотечные системы | |
dc.source.id | EN05CEBSCO05C462 |