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A history of advertising: the first 300,000 years/ Jef I. Richards.

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dc.contributor.author Richards Jef I.,
dc.date.accessioned 2024-01-29T21:55:54Z
dc.date.available 2024-01-29T21:55:54Z
dc.date.issued 2022
dc.identifier.citation Richards. A history of advertising: the first 300,000 years - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/3241753.pdf
dc.identifier.isbn 1538141221
dc.identifier.isbn 9781538141229
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/180095
dc.description Includes bibliographical references and index.
dc.description.abstract "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
dc.description.tableofcontents Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion.
dc.language English
dc.language.iso en
dc.subject.other Advertising -- History.
dc.subject.other Advertising.
dc.subject.other History.
dc.subject.other Electronic books.
dc.title A history of advertising: the first 300,000 years/ Jef I. Richards.
dc.type Book
dc.description.pages 1 online resource
dc.collection Электронно-библиотечные системы
dc.source.id EN05CEBSCO05C883


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