A history of advertising: the first 300,000 years/ Jef I. Richards.

Richards  Jef I.,

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dc.contributor.author	Richards Jef I.,
dc.date.accessioned	2024-01-29T21:55:54Z
dc.date.available	2024-01-29T21:55:54Z
dc.date.issued	2022
dc.identifier.citation	Richards. A history of advertising: the first 300,000 years - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/3241753.pdf
dc.identifier.isbn	1538141221
dc.identifier.isbn	9781538141229
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180095
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
dc.description.tableofcontents	Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion.
dc.language	English
dc.language.iso	en
dc.subject.other	Advertising -- History.
dc.subject.other	Advertising.
dc.subject.other	History.
dc.subject.other	Electronic books.
dc.title	A history of advertising: the first 300,000 years/ Jef I. Richards.
dc.type	Book
dc.description.pages	1 online resource
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C883