dc.contributor.author |
Richards Jef I., |
|
dc.date.accessioned |
2024-01-29T21:55:54Z |
|
dc.date.available |
2024-01-29T21:55:54Z |
|
dc.date.issued |
2022 |
|
dc.identifier.citation |
Richards. A history of advertising: the first 300,000 years - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/3241753.pdf |
|
dc.identifier.isbn |
1538141221 |
|
dc.identifier.isbn |
9781538141229 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/180095 |
|
dc.description |
Includes bibliographical references and index. |
|
dc.description.abstract |
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- |
|
dc.description.tableofcontents |
Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion. |
|
dc.language |
English |
|
dc.language.iso |
en |
|
dc.subject.other |
Advertising -- History. |
|
dc.subject.other |
Advertising. |
|
dc.subject.other |
History. |
|
dc.subject.other |
Electronic books. |
|
dc.title |
A history of advertising: the first 300,000 years/ Jef I. Richards. |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C883 |
|