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Advanced digital marketing strategies in a data-driven era Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ José Ramon Saura.
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| dc.contributor.author | Saura José Ramón | |
| dc.date.accessioned | 2024-01-29T21:50:19Z | |
| dc.date.available | 2024-01-29T21:50:19Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Advanced digital marketing strategies in a data-driven era Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource : - URL: https://libweb.kpfu.ru/ebsco/pdf/2968223.pdf | |
| dc.identifier.isbn | 9781799880059 | |
| dc.identifier.isbn | 1799880052 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179982 | |
| dc.description | "Premier Reference Source" -- taken from front cover. | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Internet marketing. | |
| dc.subject.other | Internet marketing -- Statistical methods. | |
| dc.subject.other | Internet marketing. | |
| dc.subject.other | Electronic books. | |
| dc.title | Advanced digital marketing strategies in a data-driven era Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ José Ramon Saura. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource : | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C747 |
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