Blockchain technology and applications for digital marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.

Bansal Rohit; Singh Amandeep; Malyadri Pacha; Pervez Asif

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dc.contributor.author	Bansal Rohit
dc.contributor.author	Malyadri Pacha
dc.contributor.author	Singh Amandeep
dc.contributor.author	Pervez Asif
dc.date.accessioned	2024-01-29T21:50:14Z
dc.date.available	2024-01-29T21:50:14Z
dc.date.issued	2021
dc.identifier.citation	Blockchain technology and applications for digital marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxiv, 329 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2956650.pdf
dc.identifier.isbn	9781799880837
dc.identifier.isbn	1799880834
dc.identifier.isbn	9781799880844
dc.identifier.isbn	1799880842
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179976
dc.description	"Premier Reference Source" -- Cover.
dc.description	Includes bibliographical references and index.
dc.description.abstract	"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
dc.description.tableofcontents	Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Internet marketing.
dc.subject.other	Blockchains (Databases)
dc.subject.other	Blockchains (Databases)
dc.subject.other	Internet marketing.
dc.subject.other	Electronic books.
dc.title	Blockchain technology and applications for digital marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
dc.type	Book
dc.description.pages	1 online resource (xxiv, 329 pages) :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C103022