New techniques for brand management in the healthcare sector
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Ana Pinto Borges, Paula Rodrigues.

Borges Ana Pinto

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dc.contributor.author	Borges Ana Pinto
dc.date.accessioned	2024-01-29T21:46:48Z
dc.date.available	2024-01-29T21:46:48Z
dc.date.issued	2021
dc.identifier.citation	New techniques for brand management in the healthcare sector Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xvii, 244 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/2716635.pdf
dc.identifier.isbn	9781799830368
dc.identifier.isbn	1799830365
dc.identifier.isbn	9781799830375
dc.identifier.isbn	1799830373
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179907
dc.description	"Premier reference source"--Cover.
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Medical care -- Marketing.
dc.subject.other	Branding (Marketing)
dc.subject.other	Medical tourism -- Marketing.
dc.subject.other	Branding (Marketing)
dc.subject.other	Medical care -- Marketing.
dc.subject.other	Electronic books.
dc.title	New techniques for brand management in the healthcare sector Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Ana Pinto Borges, Paula Rodrigues.
dc.type	Book
dc.description.pages	1 online resource (xvii, 244 pages)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C669