Analyzing the strategic role of neuromarketing and consumer neuroscience
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Dincer Atli.

Atli Dincer

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dc.contributor.author	Atli Dincer
dc.date.accessioned	2024-01-29T21:46:07Z
dc.date.available	2024-01-29T21:46:07Z
dc.date.issued	2020
dc.identifier.citation	Analyzing the strategic role of neuromarketing and consumer neuroscience Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource : - URL: https://libweb.kpfu.ru/ebsco/pdf/2524298.pdf
dc.identifier.isbn	1799831280
dc.identifier.isbn	9781799831297
dc.identifier.isbn	1799831299
dc.identifier.isbn	9781799831280
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179874
dc.description	"Premier Reference Source" -- taken from front cover.
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
dc.description.tableofcontents	Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking
dc.description.tableofcontents	Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Neuromarketing.
dc.subject.other	Consumer behavior.
dc.subject.other	Consumer behavior.
dc.subject.other	Neuromarketing.
dc.subject.other	Electronic books.
dc.title	Analyzing the strategic role of neuromarketing and consumer neuroscience Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Dincer Atli.
dc.type	Book
dc.description.pages	1 online resource :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C592