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Analyzing the strategic role of neuromarketing and consumer neuroscience Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Dincer Atli.
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| dc.contributor.author | Atli Dincer | |
| dc.date.accessioned | 2024-01-29T21:46:07Z | |
| dc.date.available | 2024-01-29T21:46:07Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Analyzing the strategic role of neuromarketing and consumer neuroscience Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource : - URL: https://libweb.kpfu.ru/ebsco/pdf/2524298.pdf | |
| dc.identifier.isbn | 1799831280 | |
| dc.identifier.isbn | 9781799831297 | |
| dc.identifier.isbn | 1799831299 | |
| dc.identifier.isbn | 9781799831280 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179874 | |
| dc.description | "Premier Reference Source" -- taken from front cover. | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- | |
| dc.description.tableofcontents | Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking | |
| dc.description.tableofcontents | Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Neuromarketing. | |
| dc.subject.other | Consumer behavior. | |
| dc.subject.other | Consumer behavior. | |
| dc.subject.other | Neuromarketing. | |
| dc.subject.other | Electronic books. | |
| dc.title | Analyzing the strategic role of neuromarketing and consumer neuroscience Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Dincer Atli. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource : | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C592 |
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