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Impacts of online advertising on business performance Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Tereza Semerádová and Petr Weinlich, editors.
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| dc.contributor.author | Semerádová Tereza | |
| dc.contributor.author | Weinlich Petr | |
| dc.date.accessioned | 2024-01-29T21:40:44Z | |
| dc.date.available | 2024-01-29T21:40:44Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Impacts of online advertising on business performance Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/2291131.pdf | |
| dc.identifier.isbn | 1799816206 | |
| dc.identifier.isbn | 9781799816218 | |
| dc.identifier.isbn | 1799816214 | |
| dc.identifier.isbn | 9781799816201 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179747 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- | |
| dc.description.tableofcontents | Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences -- Chapter 2. Employer branding in the digital era -- Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy -- Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition -- Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia -- Chapter 6. Optimization models in google ads campaigns -- Chapter 7. Reaching your customers using facebook and google dynamic ads -- Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Internet advertising. | |
| dc.subject.other | Electronic commerce. | |
| dc.subject.other | Success in business. | |
| dc.subject.other | Electronic commerce. | |
| dc.subject.other | Internet advertising. | |
| dc.subject.other | Success in business. | |
| dc.subject.other | Electronic books. | |
| dc.title | Impacts of online advertising on business performance Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Tereza Semerádová and Petr Weinlich, editors. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C456 |
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