Digital marketing strategies for tourism, hospitality, and airline industries
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ José Duarte Santos, Óscar Lima Silva [editors].

Silva Oscar Lima; Santos Jose Duarte

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dc.contributor.author	Santos Jose Duarte
dc.contributor.author	Silva Oscar Lima
dc.date.accessioned	2024-01-29T21:38:55Z
dc.date.available	2024-01-29T21:38:55Z
dc.date.issued	2020
dc.identifier.citation	Digital marketing strategies for tourism, hospitality, and airline industries Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2227879.pdf
dc.identifier.isbn	1522597859
dc.identifier.isbn	9781522597858
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179714
dc.description	Includes bibliographical references and index.
dc.description.abstract	""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
dc.description.tableofcontents	Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Telemarketing.
dc.subject.other	Tourism -- Technological innovations.
dc.subject.other	Hospitality industry -- Technological innovations.
dc.subject.other	Airlines -- Technological innovations.
dc.subject.other	Electronic books.
dc.title	Digital marketing strategies for tourism, hospitality, and airline industries Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ José Duarte Santos, Óscar Lima Silva [editors].
dc.type	Book
dc.contributor.org	IGI Global,
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C368