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Digital marketing strategies for tourism, hospitality, and airline industries Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ José Duarte Santos, Óscar Lima Silva [editors].
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| dc.contributor.author | Santos Jose Duarte | |
| dc.contributor.author | Silva Oscar Lima | |
| dc.date.accessioned | 2024-01-29T21:38:55Z | |
| dc.date.available | 2024-01-29T21:38:55Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Digital marketing strategies for tourism, hospitality, and airline industries Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2227879.pdf | |
| dc.identifier.isbn | 1522597859 | |
| dc.identifier.isbn | 9781522597858 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179714 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- | |
| dc.description.tableofcontents | Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Telemarketing. | |
| dc.subject.other | Tourism -- Technological innovations. | |
| dc.subject.other | Hospitality industry -- Technological innovations. | |
| dc.subject.other | Airlines -- Technological innovations. | |
| dc.subject.other | Electronic books. | |
| dc.title | Digital marketing strategies for tourism, hospitality, and airline industries Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ José Duarte Santos, Óscar Lima Silva [editors]. | |
| dc.type | Book | |
| dc.contributor.org | IGI Global, | |
| dc.description.pages | 1 online resource. | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C368 |
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