Handbook of research on narrative advertising/ Recep Yilmaz, editor.

dc.contributor.author	Yilmaz Recep
dc.date.accessioned	2024-01-29T21:37:39Z
dc.date.available	2024-01-29T21:37:39Z
dc.date.issued	2019
dc.identifier.citation	Handbook of research on narrative advertising - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2151187.pdf
dc.identifier.isbn	9781522597919
dc.identifier.isbn	1522597913
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179681
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
dc.language	English
dc.language.iso	en
dc.subject.other	Advertising.
dc.subject.other	Narration (Rhetoric)
dc.subject.other	Storytelling in mass media.
dc.subject.other	Advertising.
dc.subject.other	Narration (Rhetoric)
dc.subject.other	Storytelling in mass media.
dc.subject.other	BUSINESS & ECONOMICS / Advertising & Promotion
dc.subject.other	Electronic books.
dc.title	Handbook of research on narrative advertising/ Recep Yilmaz, editor.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C326