Corporate social responsibility and strategic market positioning for organizational success
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Carlton Brown, Uzoechi Nwagbara, [editors].

Brown Carlton; Nwagbara Uzoechi

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dc.contributor.author	Brown Carlton
dc.contributor.author	Nwagbara Uzoechi
dc.date.accessioned	2024-01-29T21:34:14Z
dc.date.available	2024-01-29T21:34:14Z
dc.date.issued	2019
dc.identifier.citation	Corporate social responsibility and strategic market positioning for organizational success Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xvi, 301 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/1836343.pdf
dc.identifier.isbn	9781522554103
dc.identifier.isbn	1522554106
dc.identifier.issn	2327-5502
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179605
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--
dc.description.tableofcontents	1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, Özge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / José G. Vargas-Hernández, César Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Social responsibility of business.
dc.subject.other	Success in business.
dc.subject.other	Social responsibility of business.
dc.subject.other	Success in business.
dc.subject.other	BUSINESS & ECONOMICS / Industrial Management
dc.subject.other	BUSINESS & ECONOMICS / Management
dc.subject.other	BUSINESS & ECONOMICS / Management Science
dc.subject.other	BUSINESS & ECONOMICS / Organizational Behavior
dc.subject.other	Electronic books.
dc.title	Corporate social responsibility and strategic market positioning for organizational success Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Carlton Brown, Uzoechi Nwagbara, [editors].
dc.type	Book
dc.description.pages	1 online resource (xvi, 301 pages)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C13030