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Corporate social responsibility and strategic market positioning for organizational success Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Carlton Brown, Uzoechi Nwagbara, [editors].
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| dc.contributor.author | Brown Carlton | |
| dc.contributor.author | Nwagbara Uzoechi | |
| dc.date.accessioned | 2024-01-29T21:34:14Z | |
| dc.date.available | 2024-01-29T21:34:14Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Corporate social responsibility and strategic market positioning for organizational success Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xvi, 301 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/1836343.pdf | |
| dc.identifier.isbn | 9781522554103 | |
| dc.identifier.isbn | 1522554106 | |
| dc.identifier.issn | 2327-5502 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179605 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- | |
| dc.description.tableofcontents | 1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, Özge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / José G. Vargas-Hernández, César Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Social responsibility of business. | |
| dc.subject.other | Success in business. | |
| dc.subject.other | Social responsibility of business. | |
| dc.subject.other | Success in business. | |
| dc.subject.other | BUSINESS & ECONOMICS / Industrial Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management Science | |
| dc.subject.other | BUSINESS & ECONOMICS / Organizational Behavior | |
| dc.subject.other | Electronic books. | |
| dc.title | Corporate social responsibility and strategic market positioning for organizational success Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Carlton Brown, Uzoechi Nwagbara, [editors]. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource (xvi, 301 pages) | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C13030 |
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