Kazan Federal University Digital Repository
Smart marketing with the internet of things/ Dora Simoes, Belem Barbosa, and Sandra Filipe, editors.
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| dc.contributor.author | Simoes Dora | |
| dc.contributor.author | Barbosa Belem | |
| dc.contributor.author | Filipe Sandra | |
| dc.date.accessioned | 2024-01-29T21:33:42Z | |
| dc.date.available | 2024-01-29T21:33:42Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Smart marketing with the internet of things - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/1836347.pdf | |
| dc.identifier.isbn | 9781522557647 | |
| dc.identifier.isbn | 1522557644 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179587 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- | |
| dc.description.tableofcontents | Real-time notifications : marketing applied to the internet of things -- Integrating gamification principles into marketing strategies : from education to mobile apps to entrepreneurial start-ups -- How to improve the acceptance of the internet of things and smart connected objects? -- Some business trends and marketing strategies in the iot era -- Instant messaging chat bot : your new best friend? -- Are millennials ready for the internet of things? -- Data-driven mall advertising. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.subject.other | Internet marketing. | |
| dc.subject.other | BUSINESS & ECONOMICS / Industrial Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management | |
| dc.subject.other | BUSINESS & ECONOMICS / Management Science | |
| dc.subject.other | BUSINESS & ECONOMICS / Organizational Behavior | |
| dc.subject.other | Electronic books. | |
| dc.title | Smart marketing with the internet of things/ Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource. | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C131 |
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