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Rhetoric, Inc.: Ford's Filmmaking and the Rise of Corporatism. RSA series in transdisciplinary rhetoric.

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dc.contributor.author Johnson Timothy.
dc.date.accessioned 2024-01-26T21:43:42Z
dc.date.available 2024-01-26T21:43:42Z
dc.date.issued 2021
dc.identifier.citation Johnson. Rhetoric, Inc.: Ford's Filmmaking and the Rise of Corporatism. RSA series in transdisciplinary rhetoric. - University Park: Penn State University Press, 2021 - 1 online resource (241 p.). - URL: https://libweb.kpfu.ru/ebsco/pdf/2764694.pdf
dc.identifier.isbn 027108829X
dc.identifier.isbn 9780271088297
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/178880
dc.description Description based upon print version of record.
dc.description Index.
dc.description.abstract In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
dc.description.tableofcontents Intro -- COVER Front -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction -- Notes to Introduction -- Chapter 1: Spreading the Industrial Aesthetic in Ford's Educational Films -- Notes to Chapter 1 -- Chapter 2: Ford's Montage Films and the "Rhetorical Economy -- Notes to Chapter 2 -- Chapter 3: Ford's Cinematic Production of Economic Space -- Notes to Chapter 3 -- Chapter 4: Spectacle and Spectatorship in Ford's World's Fair Films -- Notes to Chapter 4 -- Chapter 5: War, Industrial Globalization, and the Managerial Gaze -- Notes to Chapter 5 -- Notes -- Bibliography
dc.language English
dc.language.iso en
dc.publisher University Park Penn State University Press
dc.relation.ispartofseries RSA Series in Transdisciplinary Rhetoric. v.15
dc.relation.ispartofseries RSA series in transdisciplinary rhetoric.
dc.subject.other Automobile industry and trade -- Social aspects -- History. -- United States
dc.subject.other Corporate state -- History. -- United States
dc.subject.other Industrial films -- Social aspects -- History. -- United States
dc.subject.other Rhetoric -- Economic aspects -- History. -- United States
dc.subject.other LANGUAGE ARTS & DISCIPLINES / Rhetoric.
dc.subject.other Automobile industry and trade -- Social aspects.
dc.subject.other Corporate state.
dc.subject.other United States.
dc.subject.other History.
dc.subject.other Electronic books.
dc.title Rhetoric, Inc.: Ford's Filmmaking and the Rise of Corporatism. RSA series in transdisciplinary rhetoric.
dc.type Book
dc.description.pages 1 online resource (241 p.).
dc.collection Электронно-библиотечные системы
dc.source.id EN05CEBSCO05C2712


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