New Communication Approaches in the Digitalized World/ edited by Mehmet Serdar Erciş and Enes Emre Başar.

Erciş  Mehmet Serdar.; Başar  Enes Emre.

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dc.contributor.author	Erciş Mehmet Serdar.
dc.contributor.author	Başar Enes Emre.
dc.date.accessioned	2024-01-26T21:39:03Z
dc.date.available	2024-01-26T21:39:03Z
dc.date.issued	2020
dc.identifier.citation	Erciş и др. New Communication Approaches in the Digitalized World - 1 online resource (467 p.) - URL: https://libweb.kpfu.ru/ebsco/pdf/2493127.pdf
dc.identifier.isbn	1527554228
dc.identifier.isbn	9781527554221
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178578
dc.description.abstract	The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.
dc.description.tableofcontents	Intro -- Table of Contents -- Preface -- Digital Addiction -- Creating Experience in the Digital World -- Cultural Slavery in the Digital Age -- Managing Big Data Turbulence in the Industry World -- Artificial Intelligence in Communication Technologies -- Gender Differences in the Perception of Advertisements -- Artificial Intelligence-Assisted Programmatic Advertising -- Digital Marketing -- Conspicuous Consumption and Postmodern Identity in the Global Show Era -- The Use of Financial Reports in Terms of Communication and the Digital Communications Aspect
dc.description.tableofcontents	Global Gender Construction of Social Media -- The Importance of Marketing Public Relations for "New" Consumers -- Discourse of Communication in the Digitalized World -- New Game Area in Competition of Brands by means of Digital Transformation -- Melodrama and News -- Use of Digital Materials in Education -- Digital Diplomacy -- Digital Media Literacy and Content Production in Social Media -- Comparison of Feedback Given to Social Media Accounts of News Agencies ın Turkey -- The Digitalization of Politics -- The Collective Intelligence and Its Use in the New Media
dc.description.tableofcontents	Excellent Public Relations Criteria -- Transformation of the Relationship between Women and Technology -- The New Rising Trend of Social Media: Micro Fame -- Distance Education Applications in the Digitalized World -- Communicatıon Skills for Jobs in the Digital Era -- Social Customer Relationship Management -- The Role of E-Commerce in Green Marketing -- Digital Destiny -- New Advertisement Tools in the Digital Age -- Crisis Communications -- Modern Brand Ambassadors -- Contributors
dc.language	English
dc.language.iso	en
dc.subject.other	Communication -- Technological innovations.
dc.subject.other	Electronic books.
dc.title	New Communication Approaches in the Digitalized World/ edited by Mehmet Serdar Erciş and Enes Emre Başar.
dc.type	Book
dc.description.pages	1 online resource (467 p.)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C1629