dc.contributor.author |
Erciş Mehmet Serdar. |
|
dc.contributor.author |
Başar Enes Emre. |
|
dc.date.accessioned |
2024-01-26T21:39:03Z |
|
dc.date.available |
2024-01-26T21:39:03Z |
|
dc.date.issued |
2020 |
|
dc.identifier.citation |
Erciş и др. New Communication Approaches in the Digitalized World - 1 online resource (467 p.) - URL: https://libweb.kpfu.ru/ebsco/pdf/2493127.pdf |
|
dc.identifier.isbn |
1527554228 |
|
dc.identifier.isbn |
9781527554221 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/178578 |
|
dc.description.abstract |
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world. |
|
dc.description.tableofcontents |
Intro -- Table of Contents -- Preface -- Digital Addiction -- Creating Experience in the Digital World -- Cultural Slavery in the Digital Age -- Managing Big Data Turbulence in the Industry World -- Artificial Intelligence in Communication Technologies -- Gender Differences in the Perception of Advertisements -- Artificial Intelligence-Assisted Programmatic Advertising -- Digital Marketing -- Conspicuous Consumption and Postmodern Identity in the Global Show Era -- The Use of Financial Reports in Terms of Communication and the Digital Communications Aspect |
|
dc.description.tableofcontents |
Global Gender Construction of Social Media -- The Importance of Marketing Public Relations for "New" Consumers -- Discourse of Communication in the Digitalized World -- New Game Area in Competition of Brands by means of Digital Transformation -- Melodrama and News -- Use of Digital Materials in Education -- Digital Diplomacy -- Digital Media Literacy and Content Production in Social Media -- Comparison of Feedback Given to Social Media Accounts of News Agencies ın Turkey -- The Digitalization of Politics -- The Collective Intelligence and Its Use in the New Media |
|
dc.description.tableofcontents |
Excellent Public Relations Criteria -- Transformation of the Relationship between Women and Technology -- The New Rising Trend of Social Media: Micro Fame -- Distance Education Applications in the Digitalized World -- Communicatıon Skills for Jobs in the Digital Era -- Social Customer Relationship Management -- The Role of E-Commerce in Green Marketing -- Digital Destiny -- New Advertisement Tools in the Digital Age -- Crisis Communications -- Modern Brand Ambassadors -- Contributors |
|
dc.language |
English |
|
dc.language.iso |
en |
|
dc.subject.other |
Communication -- Technological innovations. |
|
dc.subject.other |
Electronic books. |
|
dc.title |
New Communication Approaches in the Digitalized World/ edited by Mehmet Serdar Erciş and Enes Emre Başar. |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource (467 p.) |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C1629 |
|