Электронный архив

Acceptance and Usage of Technology Through the Digital User Experience.

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dc.contributor.author Bahri-Ammari Nedra.
dc.contributor.author Yahia-Boumaiza Imene Ben.
dc.date.accessioned 2024-01-26T21:36:06Z
dc.date.available 2024-01-26T21:36:06Z
dc.date.issued 2022
dc.identifier.citation Bahri-Ammari и др. Acceptance and Usage of Technology Through the Digital User Experience. - 1 online resource (211 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/3283230.pdf
dc.identifier.isbn 9781527580411
dc.identifier.isbn 1527580415
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/178435
dc.description.abstract The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. This digital transformation has changed marketing in an unpredictable way. However, despite a great deal of investigation in this regard, digital transformation and its impact on consumer behaviour still require exploration. This book sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation.
dc.language English
dc.language.iso en
dc.subject.other Customer relations -- Management.
dc.subject.other Social media -- Economic aspects.
dc.subject.other Electronic books.
dc.title Acceptance and Usage of Technology Through the Digital User Experience.
dc.type Book
dc.description.pages 1 online resource (211 pages)
dc.collection Электронно-библиотечные системы
dc.source.id EN05CEBSCO05C90302


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