Acceptance and Usage of Technology Through the Digital User Experience.

Yahia-Boumaiza  Imene Ben.; Bahri-Ammari  Nedra.

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dc.contributor.author	Bahri-Ammari Nedra.
dc.contributor.author	Yahia-Boumaiza Imene Ben.
dc.date.accessioned	2024-01-26T21:36:06Z
dc.date.available	2024-01-26T21:36:06Z
dc.date.issued	2022
dc.identifier.citation	Bahri-Ammari и др. Acceptance and Usage of Technology Through the Digital User Experience. - 1 online resource (211 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/3283230.pdf
dc.identifier.isbn	9781527580411
dc.identifier.isbn	1527580415
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178435
dc.description.abstract	The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. This digital transformation has changed marketing in an unpredictable way. However, despite a great deal of investigation in this regard, digital transformation and its impact on consumer behaviour still require exploration. This book sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation.
dc.language	English
dc.language.iso	en
dc.subject.other	Customer relations -- Management.
dc.subject.other	Social media -- Economic aspects.
dc.subject.other	Electronic books.
dc.title	Acceptance and Usage of Technology Through the Digital User Experience.
dc.type	Book
dc.description.pages	1 online resource (211 pages)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C90302