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Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey.

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dc.contributor.author Pomirleanu Nadia.
dc.contributor.author John-Mariadoss Babu.
dc.contributor.author Schibrowsky John.
dc.date.accessioned 2024-01-26T21:35:34Z
dc.date.available 2024-01-26T21:35:34Z
dc.date.issued 2022
dc.identifier.citation Pomirleanu и др. Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey. - 1 online resource (176 p.) - URL: https://libweb.kpfu.ru/ebsco/pdf/3186487.pdf
dc.identifier.isbn 9781527580350
dc.identifier.isbn 1527580350
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/178405
dc.description.abstract This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts.
dc.language English
dc.language.iso en
dc.subject.other Marketing.
dc.subject.other Consumer behavior.
dc.subject.other Electronic books.
dc.subject.other Electronic books.
dc.title Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey.
dc.type Book
dc.description.pages 1 online resource (176 p.)
dc.collection Электронно-библиотечные системы
dc.source.id EN05CEBSCO05C865


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