Improving marketing strategies for private label products
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Yusuf Arslan, Sakarya University, Turkey.

Arslan  Yusuf

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dc.contributor.author	Arslan Yusuf
dc.date.accessioned	2024-01-26T21:35:18Z
dc.date.available	2024-01-26T21:35:18Z
dc.date.issued	2020
dc.identifier.citation	Arslan. Improving marketing strategies for private label products Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxiii, 383 pages) - URL: https://libweb.kpfu.ru/ebsco/pdf/2239353.pdf
dc.identifier.isbn	9781799802600
dc.identifier.isbn	1799802604
dc.identifier.isbn	1799802590
dc.identifier.isbn	9781799802594
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178395
dc.description	Includes bibliographical references and index.
dc.description.abstract	""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
dc.description.tableofcontents	Section 1. Marketing strategies to create successful private label products. Chapter 1. The evolution of private label products in Turkey: what to do next? ; Chapter 2. Improving marketing strategies for private labels of Malvazija Istarska wines ; Chapter 3. Building powerful private label brands in creating effective communication processes: Turkish ironman as case study in scope of linear communication approach ; Chapter 4. Comparing private label brand equity dimensions of the same store: their relationships, similarities, and differences ; Chapter 5. Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis ; Chapter 6. Marketing strategies with private labels during economic recession ; Chapter 7. Handling private label customer complaints to improve customer satisfaction: qualitative evidence from Turkish retailers -- Section 2. Marketing strategies to create positive perceptions of private label products. Chapter 8. Package communication: an investigation on the premiumness of private label product packages in Turkey ; Chapter 9. The effects of private label brand strategies on consumer perception ; Chapter 10. Examination of the relationship between perceived risk for private label products and consumers' personality traits -- Section 3. Marketing strategies to increase private label preferences. Chapter 11. Customer segmentation and factors affecting willingness to order private label brands: an e-grocery shopper's perspective ; Chapter 12. The impact of private label brand personality perception on consumers' buying intentions ; Chapter 13. The effect of consumers' individual factors and perceptions on private label purchase behavior ; Chapter 14. The relationship between sales promotion activities, private label attitudes, and purchase intention.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	House brands -- Marketing.
dc.subject.other	Marketing -- Planning.
dc.subject.other	Strategic planning.
dc.subject.other	Marketing -- Planning.
dc.subject.other	Strategic planning.
dc.subject.other	Electronic books.
dc.title	Improving marketing strategies for private label products Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Yusuf Arslan, Sakarya University, Turkey.
dc.type	Book
dc.description.pages	1 online resource (xxiii, 383 pages)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C382