The the Economics of Data, Analytics, and Digital Transformation: The Theorems, Laws, and Empowerments to Guide Your Organization's Digital Transformation.

Schmarzo Bill.; Borne Kirk.

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dc.contributor.author	Schmarzo Bill.
dc.contributor.author	Borne Kirk.
dc.date.accessioned	2024-01-26T21:34:53Z
dc.date.available	2024-01-26T21:34:53Z
dc.date.issued	2020
dc.identifier.citation	Schmarzo Bill. и др. The the Economics of Data, Analytics, and Digital Transformation: The Theorems, Laws, and Empowerments to Guide Your Organization's Digital Transformation. - Birmingham: Packt Publishing, Limited, 2020 - 1 online resource (253 p.) - URL: https://libweb.kpfu.ru/ebsco/pdf/2695509.pdf
dc.identifier.isbn	9781800569133
dc.identifier.isbn	1800569130
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178378
dc.description.abstract	A comprehensive guide for seasoned business leaders who struggle with where and how to exploit the economics of data and analytics to gain true value from data, accelerate company operations through AI, and guide their digital transformation.
dc.description.tableofcontents	Cover -- Copyright -- Packt Page -- Foreword -- Contributor -- Table of Content -- Preface -- Chapter 1: The CEO Mandate: Become Value-driven, Not Data-driven -- The Data- and Value-Driven Mindsets, Defined -- Understanding the Big Data Business Model Maturity Index Phases -- Navigating the Big Data Business Model Maturity Index -- Transitioning from Business Monitoring to Business Insights -- Transitioning from Business Insights to Business Optimization -- Transitioning from Business Optimization to Insights Monetization -- Transitioning from Insights Monetization to Digital Transformation
dc.description.tableofcontents	Testing the Big Data Business Model Maturity Index -- Summary -- Further Reading -- Homework -- Chapter 2: Value Engineering: The Secret Sauce for Data Science Success -- Step 1: Identify a Strategic Business Initiative -- Step 2: Identify Key Business Stakeholders -- Step 3: Brainstorm and Prioritize Decisions (Use Cases) -- Step 4: Identify Supporting Analytics -- Step 5: Identify Potential Data Sources and Instrumentation Strategy -- Step 6: Identify Supporting Architecture and Technologies -- Summary -- Homework -- Chapter 3: A Review of Basic Economic Concepts -- The Economic Value Curve
dc.description.tableofcontents	The Law of Supply and Demand -- The Economic Multiplier Effect -- Marginal Costs and Sunk Costs -- Scarcity -- Postponement Theory -- Efficiency -- Capital -- Price Elasticity -- The Economic Utility Function -- Summary -- Further Reading -- Homework -- Chapter 4: University of San Francisco Economic Value of Data Research Paper -- Introduction -- Creating the Collaborative Value Creation Framework -- Chipotle Use Case -- Summary -- Citations -- Chapter 5: The Economic Value of Data Theorems -- EvD Theorem #1: Data, By Itself, Provides Little Value
dc.description.tableofcontents	EvD Theorem #2: Predictions, Not Data, Drive Value -- EvD Theorem #3: Predictions Drive Value Through Use Cases -- EvD Theorem #4: The Data Economic Multiplier Effect is the Real Game-changer -- EvD Theorem #5: Predictions Enable ""Do More with Less -- The Economic Value of Data Calculation -- Summary -- Further Reading -- Homework -- Chapter 6: The Economics of Artificial Intelligence -- Orphaned Analytics -- Role of Analytic Modules -- Composable, Reusable, Continuously Learning Analytic Module Architecture -- A Quick Primer on Deep Learning, Reinforcement Learning, and Artificial Intelligence
dc.description.tableofcontents	Case Study #1: Google TensorFlow -- Case Study #2: Tesla Autonomous Vehicles -- The Autonomous Holy Grail of AI -- Summary -- Further Reading -- Homework -- Chapter 7: The Schmarzo Economic Digital Assest Valuation Theorem -- The Economies of Scale -- The Economies of Learning -- Digital Economics Effect #1: Marginal Costs Flatten -- Digital Economics Effect #2: Economic Value of Digital Assets Grows -- Digital Economics Effect #3: Economic Value of Digital Assets Accelerates -- Implementing the Schmarzo Economic Digital Asset Valuation Theorem -- Summary -- Further Reading -- Homework
dc.language	English
dc.language.iso	en
dc.publisher	Birmingham Packt Publishing, Limited
dc.subject.other	Information technology -- Management.
dc.subject.other	Big data.
dc.subject.other	Database design & theory.
dc.subject.other	Data capture & analysis.
dc.subject.other	Information visualization.
dc.subject.other	Information architecture.
dc.subject.other	Computers -- Data Processing.
dc.subject.other	Computers -- Data Modeling & Design.
dc.subject.other	Big data.
dc.subject.other	Information technology -- Management.
dc.subject.other	Electronic books.
dc.subject.other	Electronic books.
dc.title	The the Economics of Data, Analytics, and Digital Transformation: The Theorems, Laws, and Empowerments to Guide Your Organization's Digital Transformation.
dc.type	Book
dc.description.pages	1 online resource (253 p.)
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C103015