Kazan Federal University Digital Repository
Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Vannie Naidoo and Rahul Verma.
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Naidoo Vannie | |
| dc.contributor.author | Verma Rahul | |
| dc.date.accessioned | 2024-01-26T21:31:56Z | |
| dc.date.available | 2024-01-26T21:31:56Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2177555.pdf | |
| dc.identifier.isbn | 9781522595601 | |
| dc.identifier.isbn | 1522595600 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/178226 | |
| dc.description | "Premier reference source." | |
| dc.description.abstract | "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- | |
| dc.description.tableofcontents | Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Green marketing -- Case studies. | |
| dc.subject.other | Green marketing. | |
| dc.subject.other | Case studies. | |
| dc.subject.other | Electronic books. | |
| dc.title | Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Vannie Naidoo and Rahul Verma. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource. | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C345 |
Files in this item
