Green marketing as a positive driver toward business sustainability
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Vannie Naidoo and Rahul Verma.

Naidoo Vannie; Verma Rahul

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dc.contributor.author	Naidoo Vannie
dc.contributor.author	Verma Rahul
dc.date.accessioned	2024-01-26T21:31:56Z
dc.date.available	2024-01-26T21:31:56Z
dc.date.issued	2020
dc.identifier.citation	Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2177555.pdf
dc.identifier.isbn	9781522595601
dc.identifier.isbn	1522595600
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178226
dc.description	"Premier reference source."
dc.description.abstract	"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
dc.description.tableofcontents	Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Green marketing -- Case studies.
dc.subject.other	Green marketing.
dc.subject.other	Case studies.
dc.subject.other	Electronic books.
dc.title	Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Vannie Naidoo and Rahul Verma.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C345