dc.contributor.author |
Granata Giuseppe |
|
dc.contributor.author |
Tartaglione Andrea Moretta |
|
dc.contributor.author |
Tsiakis Theodosios |
|
dc.date.accessioned |
2024-01-26T21:31:40Z |
|
dc.date.available |
2024-01-26T21:31:40Z |
|
dc.date.issued |
2019 |
|
dc.identifier.citation |
Predicting trends and building strategies for consumer engagement in retail environments - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2117117.pdf |
|
dc.identifier.isbn |
9781522578574 |
|
dc.identifier.isbn |
1522578579 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/178211 |
|
dc.description.abstract |
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- |
|
dc.language |
English |
|
dc.language.iso |
en |
|
dc.subject.other |
Retail trade. |
|
dc.subject.other |
Consumer behavior. |
|
dc.subject.other |
Marketing research. |
|
dc.subject.other |
Consumer behavior. |
|
dc.subject.other |
Marketing research. |
|
dc.subject.other |
Retail trade. |
|
dc.subject.other |
BUSINESS & ECONOMICS / Industrial Management |
|
dc.subject.other |
BUSINESS & ECONOMICS / Management |
|
dc.subject.other |
BUSINESS & ECONOMICS / Management Science |
|
dc.subject.other |
BUSINESS & ECONOMICS / Organizational Behavior |
|
dc.subject.other |
Electronic books. |
|
dc.title |
Predicting trends and building strategies for consumer engagement in retail environments/ Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource. |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C29030 |
|