Leveraging computer-mediated marketing environments/ Gordon Bowen and Wilson Ozuem, editors.

Ozuem Wilson; Bowen Gordon

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dc.contributor.author	Bowen Gordon
dc.contributor.author	Ozuem Wilson
dc.date.accessioned	2024-01-26T21:31:16Z
dc.date.available	2024-01-26T21:31:16Z
dc.date.issued	2019
dc.identifier.citation	Leveraging computer-mediated marketing environments - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2007185.pdf
dc.identifier.isbn	9781522573456
dc.identifier.isbn	1522573453
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178192
dc.description.abstract	"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"--
dc.language	English
dc.language.iso	en
dc.subject.other	Internet marketing -- Social aspects.
dc.subject.other	Online social networks.
dc.subject.other	Social media.
dc.subject.other	Marketing -- Social aspects.
dc.subject.other	Marketing -- Social aspects.
dc.subject.other	Online social networks.
dc.subject.other	Social media.
dc.subject.other	BUSINESS & ECONOMICS / Industrial Management
dc.subject.other	BUSINESS & ECONOMICS / Management
dc.subject.other	BUSINESS & ECONOMICS / Management Science
dc.subject.other	BUSINESS & ECONOMICS / Organizational Behavior
dc.subject.other	Electronic books.
dc.title	Leveraging computer-mediated marketing environments/ Gordon Bowen and Wilson Ozuem, editors.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C219