Handbook of research on entrepreneurship and marketing for global reach in the digital economy/ Luisa Cagica Carvalho and Pedro Isaias, editors.

Isaias Pedro; Carvalho Luisa Cagica

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dc.contributor.author	Carvalho Luisa Cagica
dc.contributor.author	Isaias Pedro
dc.date.accessioned	2024-01-26T21:30:50Z
dc.date.available	2024-01-26T21:30:50Z
dc.date.issued	2019
dc.identifier.citation	Handbook of research on entrepreneurship and marketing for global reach in the digital economy - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/1906735.pdf
dc.identifier.isbn	9781522563082
dc.identifier.isbn	1522563083
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178163
dc.description.abstract	"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--
dc.language	English
dc.language.iso	en
dc.subject.other	Electronic commerce.
dc.subject.other	Internet marketing.
dc.subject.other	Entrepreneurship.
dc.subject.other	Electronic commerce.
dc.subject.other	Entrepreneurship.
dc.subject.other	Internet marketing.
dc.subject.other	BUSINESS & ECONOMICS / Industrial Management
dc.subject.other	BUSINESS & ECONOMICS / Management
dc.subject.other	BUSINESS & ECONOMICS / Management Science
dc.subject.other	BUSINESS & ECONOMICS / Organizational Behavior
dc.subject.other	Electronic books.
dc.title	Handbook of research on entrepreneurship and marketing for global reach in the digital economy/ Luisa Cagica Carvalho and Pedro Isaias, editors.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C157