Dynamic perspectives on globalization and sustainable business in Asia/ Patricia Ordóñez de Pablos, editor.

Ordóñez de Pablos Patricia

Главная
→
EBSCO eBook (только для КФУ)
→
Полнотекстовая коллекция книг EBSCO eBook
→
Просмотр элемента

dc.contributor.author	Ordóñez de Pablos Patricia
dc.date.accessioned	2024-01-26T21:30:49Z
dc.date.available	2024-01-26T21:30:49Z
dc.date.issued	2019
dc.identifier.citation	Dynamic perspectives on globalization and sustainable business in Asia - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/1906730.pdf
dc.identifier.isbn	9781522570967
dc.identifier.isbn	1522570969
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178162
dc.description.abstract	"This book brings together academics, researchers, lecturers, decision makers, policy makers, and practitioners to share new theories, research findings, and case studies, to enhance understanding and collaboration in business, management and technology in Asia now and in the future. The book focuses on Asia, with a special attention to South East Asian countries"--
dc.description.tableofcontents	Determinants of customers' perceived value in the fast food industry for global brands in Malaysia : customers' perceived value in the fast food industry for global brands in Malaysia / Jalal Hanaysha, Zahari Abu Bakar, Putri Tahir, Lee Loon -- Determinants of financial literacy among Indian youth : determinants of financial literacy / Jehangir Bharuch -- Market development strategy for India's rail company IRCON in Asia, Africa and Middle East / Sandeep C. -- Relationship quality and customer demographics in Indian retail / Ekta Duggal, Harsh Verma -- Impact of manipulative character of direct to consumer promotion / Jayarani Pandey, Saibal Saha, Ajeya Jha -- An empirical note on comparative perceptions of Indian patients and physicians in direct-to-consumer promotion of pharmaceutical products / Jaya Pandey, Ajeya Jha, Samrat Mukherjee, Saibal Saha -- Mergers & acquisition by Indian firms : managerial perspectives on challenges and solutions / Som Bhattacharyya -- Expats in India : perspectives on difficulties of doing business in India and its implications of having born global firms from India / Som Bhattacharyya -- Trucker value perception and manufacturer value offering in Indian truck market : business model through value perspective / Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee -- Relationship quality and customer demographics in Indian retail / Ekta Duggal, Harsh Verma -- Efficiency of entrepreneurship education at the collegiate level / Chusheng Chen, Yenchun Wu, Luanyan Du -- Facebook as marketing tools for organizations : knowledge management analysis / Siti Farzana Jaman, Muhammad Anshari -- The case of Australian reluctance with the Chinese belt and road initiative / Mona Chung, Bruno Mascitelli -- Digital banking services in rural India : a customer's perspective / M.L. Ashoka, T.S. Rakesh, S. Madhushree -- A study of place branding of Macao / Chi Fong Tang, MingHao Zhang, Jennifer Gao -- Green business : an Indian perspective / Rabindra Jena.
dc.language	English
dc.language.iso	en
dc.subject.other	Sustainable development -- Asia.
dc.subject.other	BUSINESS & ECONOMICS / Industries / General
dc.subject.other	Entrepreneurship -- Environmental aspects -- Asia.
dc.subject.other	Globalization -- Asia.
dc.subject.other	Globalization.
dc.subject.other	Sustainable development.
dc.subject.other	Asia.
dc.subject.other	Electronic books.
dc.title	Dynamic perspectives on globalization and sustainable business in Asia/ Patricia Ordóñez de Pablos, editor.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C156