Application of gaming in new media marketing/ Pratika Mishra and Swati Oberoi Dham, editors.

dc.contributor.author	Mishra Pratika
dc.contributor.author	Dham Swati Oberoi
dc.date.accessioned	2024-01-26T21:30:44Z
dc.date.available	2024-01-26T21:30:44Z
dc.date.issued	2019
dc.identifier.citation	Application of gaming in new media marketing - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/1869080.pdf
dc.identifier.isbn	9781522560654
dc.identifier.isbn	1522560653
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/178158
dc.description.abstract	"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing"--
dc.language	English
dc.language.iso	en
dc.subject.other	Internet marketing.
dc.subject.other	Internet games.
dc.subject.other	Internet games.
dc.subject.other	Internet marketing.
dc.subject.other	BUSINESS & ECONOMICS / Industrial Management
dc.subject.other	BUSINESS & ECONOMICS / Management
dc.subject.other	BUSINESS & ECONOMICS / Management Science
dc.subject.other	BUSINESS & ECONOMICS / Organizational Behavior
dc.subject.other	Electronic books.
dc.title	Application of gaming in new media marketing/ Pratika Mishra and Swati Oberoi Dham, editors.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C145