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Paragraphemic means in advertising for children and teenagers

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dc.contributor.author Kazantseva A.M.
dc.contributor.author Hasan I.
dc.date.accessioned 2021-02-25T20:39:57Z
dc.date.available 2021-02-25T20:39:57Z
dc.date.issued 2020
dc.identifier.issn 1316-5216
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/162201
dc.description.abstract © 2020, Universidad del Zulia. All rights reserved. The article is dedicated to the advertising texts for children and teenagers, and paragraphemic means in it. Creolized advertising text allows increasing the capacity of the advertising message. The features of language used in modern advertising are producing both linguistic and non-linguistic, i.e. non-verbal means. There are four types of paragraphemic elements: syngraphemics (expressive possibilities of punctuation marks and punctuation sets), supergraphemics (font type variation mechanisms), topographemics (varying the plane syntagmatic of a texting mechanism) and pictographic (a picture instead of a letter). All of them we can see in advertising texts for children and teenagers.
dc.relation.ispartofseries Utopia y Praxis Latinoamericana
dc.subject Advertising
dc.subject Paragraphemic elements
dc.subject Pictographemics
dc.subject Supergraphemics
dc.subject Syngraphemics
dc.subject Topographemics
dc.title Paragraphemic means in advertising for children and teenagers
dc.type Article
dc.relation.ispartofseries-issue Extra 12
dc.relation.ispartofseries-volume 25
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 432
dc.source.id SCOPUS13165216-2020-25-12-SID85096464145


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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