Paragraphemic means in advertising for children and teenagers

Abstract

© 2020, Universidad del Zulia. All rights reserved. The article is dedicated to the advertising texts for children and teenagers, and paragraphemic means in it. Creolized advertising text allows increasing the capacity of the advertising message. The features of language used in modern advertising are producing both linguistic and non-linguistic, i.e. non-verbal means. There are four types of paragraphemic elements: syngraphemics (expressive possibilities of punctuation marks and punctuation sets), supergraphemics (font type variation mechanisms), topographemics (varying the plane syntagmatic of a texting mechanism) and pictographic (a picture instead of a letter). All of them we can see in advertising texts for children and teenagers.