Verbs in tatar advertisements

dc.contributor.author	Zamaletdinova G.F.
dc.contributor.author	Zamaletdinov R.R.
dc.contributor.author	Fakhretdinova G.N.
dc.contributor.author	Nevskaya I.
dc.date.accessioned	2021-02-25T20:39:53Z
dc.date.available	2021-02-25T20:39:53Z
dc.date.issued	2020
dc.identifier.issn	1316-5216
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/162193
dc.description.abstract	© 2020, Universidad del Zulia. All rights reserved. The article discusses the functioning of the verb in the Tatar advertising texts. Our study of Tatar advertising texts showed that the verb plays an important role in realizing the pragmatic potential. Future tense assures the consumer’s right decision about a particular product or service. The past tense is used in the narrative of past actions that have a positive result. The imperative mood is used to encourage action possessing different semantic meanings: command, advice, request to perform an action. The conditional mood expressed by lexical and grammatical means and intonation, strengthens the belief about the right choice.
dc.relation.ispartofseries	Utopia y Praxis Latinoamericana
dc.subject	Advertising text
dc.subject	Imperatives
dc.subject	Tatar language
dc.subject	Verb
dc.subject	Verb tense
dc.title	Verbs in tatar advertisements
dc.type	Article
dc.relation.ispartofseries-issue	Extra10
dc.relation.ispartofseries-volume	25
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	92
dc.source.id	SCOPUS13165216-2020-25-10-SID85095979577

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Публикации сотрудников КФУ Scopus [24551]
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