FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMIC

Davydenko E.A.

dc.contributor	Казанский (Приволжский) федеральный университет
dc.contributor.author	Davydenko E.A.	en_US
dc.date.accessioned	2021-02-25T08:23:47Z
dc.date.available	2021-02-25T08:23:47Z
dc.date.issued	2020
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/161643
dc.description.abstract	The article is devoted to the features of building communications with consumers during the pandemic and identifying trends in the behavior of companies, which are largely due to online interaction with customers. The article also outlines the directions of anti-crisis measures aimed at companies ' recovery from the crisis after a period of self-isolation.	en_US
dc.relation.ispartofseries	IX МЕЖДУНАРОДНЫЙ МОЛОДЕЖНЫЙ СИМПОЗИУМ ПО УПРАВЛЕНИЮ, ЭКОНОМИКЕ И ФИНАНСАМ	ru_RU
dc.subject	brand	en_US
dc.subject	consumer	en_US
dc.subject	online service	en_US
dc.subject	pandemic	en_US
dc.subject	self-isolation	en_US
dc.title	FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMIC	en_US
dc.title.alternative	FEATURES OF INTERACTION BETWEEN BRANDS AND CONSUMERS DURING THE PANDEMIC	en_US
dc.type	article
dc.identifier.udk	33
dc.description.pages	365-368