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The marketing policy of the major russian enterprise in the chemical industry

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dc.contributor.author Fedorovich G.
dc.contributor.author Sergeevna G.
dc.contributor.author Saetzianovna K.
dc.contributor.author Salihovna H.
dc.contributor.author Yurievich F.
dc.date.accessioned 2020-01-21T20:44:31Z
dc.date.available 2020-01-21T20:44:31Z
dc.date.issued 2019
dc.identifier.issn 1012-1587
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/157691
dc.description.abstract © 2019, Universidad del Zulia. All rights reserved. The study aims to investigate sources of the marketing policy of the major Russian enterprise in the chemical industry via both quantitative and qualitative methods. As a result, newspaper advertising and the record-keeping documents allow us to characterize the methods of the marketing of their products by such major Russian industrialists as the Krestovnikov brothers. As a result of the study, it can be concluded that they recognized advertising as the most important instrument of sales policy.
dc.relation.ispartofseries Opcion
dc.subject Advertising
dc.subject Advertising
dc.subject Economic
dc.subject History
dc.subject Russia
dc.title The marketing policy of the major russian enterprise in the chemical industry
dc.type Article
dc.relation.ispartofseries-issue Special Issue 22
dc.relation.ispartofseries-volume 35
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 762
dc.source.id SCOPUS10121587-2019-35-22-SID85074213440


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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