The marketing policy of the major russian enterprise in the chemical industry

dc.contributor.author	Fedorovich G.
dc.contributor.author	Sergeevna G.
dc.contributor.author	Saetzianovna K.
dc.contributor.author	Salihovna H.
dc.contributor.author	Yurievich F.
dc.date.accessioned	2020-01-21T20:44:31Z
dc.date.available	2020-01-21T20:44:31Z
dc.date.issued	2019
dc.identifier.issn	1012-1587
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/157691
dc.description.abstract	© 2019, Universidad del Zulia. All rights reserved. The study aims to investigate sources of the marketing policy of the major Russian enterprise in the chemical industry via both quantitative and qualitative methods. As a result, newspaper advertising and the record-keeping documents allow us to characterize the methods of the marketing of their products by such major Russian industrialists as the Krestovnikov brothers. As a result of the study, it can be concluded that they recognized advertising as the most important instrument of sales policy.
dc.relation.ispartofseries	Opcion
dc.subject	Advertising
dc.subject	Advertising
dc.subject	Economic
dc.subject	History
dc.subject	Russia
dc.title	The marketing policy of the major russian enterprise in the chemical industry
dc.type	Article
dc.relation.ispartofseries-issue	Special Issue 22
dc.relation.ispartofseries-volume	35
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	762
dc.source.id	SCOPUS10121587-2019-35-22-SID85074213440

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.