Management of tourist attractiveness of regions of russia (On the example of the republic of tatarstan)

Abstract

© 2019, Dorma Journals. All rights reserved. Today, the tourism industry as a highly profitable and dynamically developing business sector is becoming increasingly important in the development of individual regions, thereby contributing to the preservation of the sociocultural potential and authentic values, natural landscapes and ecosystems of individual territories. The tourism industry provides deep integration of public relations, the dynamics of the development of sectors and social mobility. The most important task of the development of the tourism sector of the Russian Federation is the growth of inbound and domestic tourist flow, as this allows us to ensure the influx of financial resources necessary for the growth of the national economy. Indicators of increasing tourist attractiveness are: an increase in the number of tourists coming to a country (region or city) and the length of their stay in the territory; increase in the volume of paid tourist services, hotel services and similar accommodation facilities, etc. Modern management practices of developing the tourist attractiveness of the Russian regions consist in the development, implementation and implementation of the state program "Tourism Development Strategy in the Russian Federation for the period until 2020", which is aimed at preserving and making the most of the natural and climatic resources, maintaining the cultural and historical heritage of the regions, the development of mentality and education of citizens, the development of tourist infrastructure. The Republic of Tatarstan is one of the most effective and successful regions of Russia in the formation and development of the tourism industry. Being an economically prosperous region, Tatarstan is constantly increasing its competitive advantages in the tourism industry through a number of large-scale events to build tourist loyalty, as well as the construction of new demonstration facilities, places and destinations that help attract massive flows of tourists on various types of trips. The action plan developed in the framework of this study is aimed at improving the tourist attractiveness of Tatarstan by building routes for various types of tourism (cultural, educational, business, rural), improving the quality of tourism services in the form of innovative technology “augmented reality” and generally raising awareness potential consumers about tourism products of the republic.