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Phenomenon of mass culture: Problems and controversies

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dc.contributor.author Kuznetsova E.
dc.contributor.author Goryacheva O.
dc.date.accessioned 2018-09-21T21:03:03Z
dc.date.available 2018-09-21T21:03:03Z
dc.date.issued 2015
dc.identifier.issn 2039-9340
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/146323
dc.description.abstract © 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The authors’ subject of investigation is mass culture as a phenomenon. Material achievement is one of the reasons for the dominance of popular culture, because the quality of its products is measured by commercial interest. That’s why the philosophy of mass culture is a philosophy of material success. The authors determine other characteristic features of mass culture and differentiate mass culture of industrial society and mass culture of postindustrial society. They highlight all dangers that exist in the development of mass culture and underline the importance of ethnic cultures’ keeping. Modern popular culture in its global modern form is a system of values, lifestyle, style and way of thinking of the American cultural model. Each ethnonational identity has its own mentality, values, traditions, customs, in contrast to mass culture, elusive, and based on technological progress, and on the desire to please an audience. We should keep ethnic cultures. The authors note that the solution of this problem depends on the content of future generations, generations of civilization of the third wave.
dc.relation.ispartofseries Mediterranean Journal of Social Sciences
dc.subject Clip-culture
dc.subject Communication
dc.subject Industrial society
dc.subject Mass culture
dc.subject Mass media
dc.title Phenomenon of mass culture: Problems and controversies
dc.type Article
dc.relation.ispartofseries-issue 4S2
dc.relation.ispartofseries-volume 6
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 296
dc.source.id SCOPUS20399340-2015-6-4S2-SID84936156896


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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