City branding in Russia: Main trends, problems and development prospects

dc.contributor.author	Eidelman B.
dc.contributor.author	Bunakov O.
dc.contributor.author	Galimov S.
dc.contributor.author	Galimova L.
dc.contributor.author	Rozhko M.
dc.date.accessioned	2018-09-19T22:56:42Z
dc.date.available	2018-09-19T22:56:42Z
dc.date.issued	2016
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/145806
dc.description.abstract	© 2016 Taylor & Francis Group, London.The article reveals the need for branding Russian cities. Branding is considered as a basis for economic development of the city and the region. The special attention is paid to perception of brand by inhabitants and tourists. The paper considers the main advantages of steady brand creation as well as the problems that can arise.
dc.title	City branding in Russia: Main trends, problems and development prospects
dc.type	Conference Paper
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	149
dc.source.id	SCOPUS-2016-SID85018671765

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.