Applying of the territorial marketing tecnologies in organizations of socio-culture service and tourism

dc.contributor.author	Eidelman B.
dc.contributor.author	Fakhrutdinova L.
dc.contributor.author	Galimov S.
dc.date.accessioned	2018-09-19T22:08:32Z
dc.date.available	2018-09-19T22:08:32Z
dc.date.issued	2016
dc.identifier.issn	1993-5250
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/144750
dc.description.abstract	© Medwell Journals, 2016.In study actual problems of usage of technologies of territorial marketing in the activities of the organizations socio-culture service and tourism. Investigated the use of various means of advertising to promote products and services in the field of tourism and hospitality. Shows the main functional objectives of territorial marketing in the context of solving current regional problems. Much attention is paid to the creation of territorial brands as an important element of territorial marketing.
dc.relation.ispartofseries	International Business Management
dc.subject	Advertisingin tourism
dc.subject	City brand functional tasks of territorial marketing
dc.subject	Perfomance branding
dc.subject	Place branding
dc.subject	Territorial marketing
dc.title	Applying of the territorial marketing tecnologies in organizations of socio-culture service and tourism
dc.type	Article
dc.relation.ispartofseries-issue	23
dc.relation.ispartofseries-volume	10
dc.collection	Публикации сотрудников КФУ
dc.relation.startpage	5568
dc.source.id	SCOPUS19935250-2016-10-23-SID85007477157

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Публикации сотрудников КФУ Scopus [24551]
Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.